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From The Real Essential Questions of Every Beta:

4. What’s the “elevator pitch” for our site?

Imagine you’ve just gotten on an elevator with a friendly stranger. You have precisely one floor to describe your community to them. What would you say? The elevator pitch is a brief sentence that describes what your site is about.

This helps in visualising what your community is about and what it is going to be. If you have trouble describing your community in one-line, then its a sign that the community needs to take a relook at its scope and purpose.

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    $\begingroup$ Elevator pitches are actually a little outdated currently. But it is sometimes helpful to have something to throw on a logo or something... $\endgroup$ Apr 16 '14 at 20:50
  • $\begingroup$ @AnnonomusPerson: do you have a link to a discussion about that? $\endgroup$
    – naught101
    Apr 17 '14 at 4:24
  • $\begingroup$ mSE discussion. Knock yourself out with that post :P $\endgroup$ Apr 17 '14 at 21:02
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    $\begingroup$ Here is a newer community resource that discusses the essential questions $\endgroup$
    – asheeshr
    Apr 18 '14 at 5:17
  • $\begingroup$ Thanks @AsheeshR, I saw that, but hadn't had a chance to post it back here. Since no-one's answered yet anyway, I've updated my question to use the text from that link. $\endgroup$
    – naught101
    Apr 18 '14 at 5:25

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