4. What’s the “elevator pitch” for our site?
Imagine you’ve just gotten on an elevator with a friendly stranger. You have precisely one floor to describe your community to them. What would you say? The elevator pitch is a brief sentence that describes what your site is about.
This helps in visualising what your community is about and what it is going to be. If you have trouble describing your community in one-line, then its a sign that the community needs to take a relook at its scope and purpose.